Have you heard about TerraCycle? They’re one of the most interesting recycling companies in the country. TerraCycle’s stated goal is to collect difficult-to-recycle packaging and products and repurpose the material into affordable, innovative products. All manner of otherwise unrecyclable materials have been saved from the landfill by their ingenuity.
The Co-op has collaborated with TerraCycle for a while now. Next time you’re in the store, check out the corner between the juices and the sodas near the front—you will see a special recycling receptacle for foil-lined energy bar wrappers (such as LÄRABAR). We are delighted to announce that the Co-op is working with TerraCycle to expand our extraordinary recycling capabilities to include a new product: Naked Grape boxed wine.
You read that right. Later this April, the Co-op will start selling boxes of Naked Grape wine. In addition to being a screaming deal, the wine-boxes and bladders are accepted by TerraCycle! Buy the box, enjoy it at home, and bring the packaging back—we’ll send it off to get recycled. In addition, for every package sent back to TerraCycle, Naked Grape will donate two cents to Clothes4Souls, a charity that provides free clothing for members of disadvantaged communities.
But wait—it gets even better. Whenever you bring back a clean package of Naked Grape boxed wine for recycling, our cashier will give you a coupon for $1 off your next purchase of the same!
Save money, help the earth,
& enjoy good wine.
All at your Co-op.